A little color. A familiar finishing touch. And a different way to choose it.
You are dressed, the keys are by the door, and there are two minutes before you leave.
It is a small window, and for most of your life you knew what went in it. A little color. Nothing dramatic. The thing that made you look finished rather than simply out of the house.
Then at some point it stopped being worth the trouble, and the tube stayed in the drawer.
Already curious? See the Areliaa lip kit.
A color that looks appealing in the tube can feel quite different once you wear it. It reads one way under the shop lights and another in your own bathroom mirror an hour later.
Sometimes that is fine. Sometimes the color is louder than you wanted, or it is technically a nice shade that simply does not feel like you.
Nothing is wrong with the lipstick. It is a matching exercise, and the matching is being done against a moving target under the worst possible lighting.
After that goes wrong a few times, the sensible response is to stop playing. Which is a shame, because the thing you actually wanted was never a particular shade. It was a little color you enjoy putting on.
Instead of picking a shade from a range, you start with one color-developing formula.
Areliaa’s Signature Lipstick is close to colorless in the tube. The pigment it carries, CI 45410, develops its color on contact with the moisture at the surface of your lips, so the tint appears as you wear it instead of being picked in advance.
The color appears on your lips as you wear it. The choice becomes whether you enjoy that tint as part of your everyday routine, rather than whether you picked correctly at the counter.
You apply it directly to your lips as you would a lipstick. There is no separate shade to select beforehand.
Keep it with the things you reach for when you are getting ready.
The tint that develops is a soft one, and how it looks varies from person to person. Reapply as you would any lip color. If what you want is a specific, bold lipstick shade, a color-developing tint is a different kind of choice and you should know that before you order rather than after.
Two customers describe where they started from, in their own words. The first review is on the Areliaa store, the second on Trustpilot.
“Love it ! I am 76 and i have not worn lipstick in over 20 years. I love this. It just adds a soft subtle color to your lips” Katherine N., customer review on areliaa.com
“This is a great product for senior ladies. I stopped wearing lipstick a few years ago because I couldn’t fine the right color for an 86 year old.” Carolyn, review on Trustpilot
Neither is a promise about how it will look on you. They are two people describing a starting point you may recognize.
One lipstick can stay with your morning routine; the second can go in your bag. The Complete Lip Kit pairs them with four companion products for the rest of your lip-care routine.
The retailer intends the scrub for occasional use, the plumper before lipstick, the gloss as an optional finish and the mask at bedtime. You are not expected to use all six in one go, and the lipstick works on its own.
$59.97
Returns can be requested within 90 days of receipt under the retailer’s policy. Approval is required, return postage is paid by the customer, and original shipping fees are excluded. Full policy.
Two minutes by the door, and a little color you enjoy putting on. That was the whole of it before, and it is the whole of it now.